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  tourniquet  
  MAT  
 
 

Commissioned by the U. S. Department of Defense, the challenge was to develop a tourniquet that could be applied in less than one minute, using one hand if the victim were trapped.

After rigourous testing, MAT was heralded as the fastest, easiest-to-use, most efficient and most preffered device in stopping critical blood loss and saving lives and limbs, and overall, the best performing tourniquet tested by the Army, Navy, and Marines.

The MAT's design has led to its being awards the IDSA's Gold Award for Best Medical Product Design of 2006 and has subsequently become a finalist in the highly prestigious INDEX Award 2007 for best medical product in the world for the last two years.

"Cybertech MAT used to save lives at Virginia Tech Massacre: According to medical personnel on the scene, the tourniquets most likely saved [Kevin] Sterne's life."
-Cybertech Medical

  
Links:  
IDSA index business_week cybertech core77
   
 
   

STANLEY/BELKIN - Ewing Design Group defined the styling theme for Stanley Tools with the design of the Contractors Grade and Home Grade power accessories, two lines offering over 30 different products.

We differentiated between the two markets, building on Stanley's reputation as a provider of reliable, durable contractor tools while offering a distinctive, softer look for home consumers.

  
Professional Grade   Home Grade  
"Ewing Design Group nailed the Stanley Power Products project. Ewing's designs convinced Stanley that their brand would be strengthened by licensing it to Belkin. Ewing showed us the tangible improvement great product design can make to the bottom line. Because product design is now central to Belkin's business model, sales have doubled from $500M to $1B a year."
-Phil Fladung, Senior Product Manager Belkin Components		  
Develop Entire Product Line at Once = Faster Time to Market + Huge Cost Savings + Consistent Brand Image
 
  Span Instruments-In just three months, Ewing Design Group went from concept to fully functional prototypes for a handheld, networked computer line. This line integrates with Simon's management software which monitors manufacturing processes for the semi-conductor industry.
 
   
    Interbath, Inc.-In less than two months, Ewing Design Group helped Interbath, Inc. take the idea of an overhead shower with an integral light to a show stopping prototype at the National Kitchen and Bath Industry Show. Our concurrent design engineering allowed them to start production immediately to take advantage of the industry's response.
 
  Since then it has drawn tremendous media attention including being named as one of the top designs of the decade by Graphis Books and was selected by Wired Magazine as a "Cool Tool" for 2002 in addition to being featured in multiple television programs.
 

Client objective:
Realizing that most consumers already owned a Mobile Phone Charger (MPC), Belkin realized the only way to increase sales was by using Industrial Design to provide an upgrade option that has increased benefits and improved aesthetics.

Our Solution:
Distinctive look
Consistent brand image

Result:
Strengthened brand wins new customers

    
 
   
 
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